Understanding and Influencing HCPs – A Guide for Pharma, Medical Device, and Diagnostics Marketers

In today’s healthcare industry, physicians play a crucial role in the decision-making process when it comes to the use of new treatments, medical devices, and pharmaceuticals. They are responsible for selecting the most appropriate treatments for their patients, based on their clinical expertise and judgment, so it is essential for companies launching new and innovative therapies to understand how HCPs make decisions, where they go for information, and how to influence their behavior in a positive way.

This guide discusses:

• Factors That Influence Physician Behavior
• What HCPs Want
• Common Motivations For HCPs
• Where Physicians Go for New Information
• How HCPs Use the Internet
• Top Preferred Channels
• And much more!